The Charollais Sheep Society has appointed Emma Mellen as breed development and promotion officer. As a former marketer in the beer and cider industry, Emma was the successful candidate, combining her expertise and passion for agriculture. Emma’s marketing insight and first-hand experience of the breed, using Charollais rams on a commercial flock, is what attracted her to this position. Currently near the end of her studies for a Masters degree in Digital Media and Society at Cardiff University, Emma commented: “I am really excited about the project and I am looking forward to the months ahead; I would like to bring my digital expertise to help Charollais breeders with flock marketing and increase knowledge of the breed characteristics amongst commercial breeders.
I am also really enthusiastic about being part of the industry with the impending impact of Brexit; I think this can be used an opportunity for agricultural marketing to rebrand the message of buying British products, combined with changing consumer trends.” Emma will be covering Wales and border counties.
Society Chairman, Arwyn Thomas said of the appointment “we were thrilled that Emma applied for the post, she more than matched all the criteria we were looking for and we are also very excited for the future and what she can achieve for our breed and breeders.”
Welsh breeders can meet Emma at their forthcoming AGM.